Livingston FC has announced The Soccer Shop:Direct as the match ball sponsor for today’s William Hill Championship fixture against Dunfermline Athletic. The partnership, which began several seasons ago, sees The Soccer Shop:Direct supply first-team kit, training wear, and operate the club’s official online and in-person shops. Based in Rosyth, the company specializes in teamwear, branded merchandise, footballs, and equipment for clubs, schools, and organizations across Scotland and beyond. As match ball sponsors, The Soccer Shop:Direct will enjoy hospitality in the Ferranti Suite, executive seating in the Main Stand, matchday recognition, and the opportunity to meet first-team players. The deal also includes a signed and framed replica match ball for the sponsor following the game. The partnership’s scope extends beyond logistics, with The Soccer Shop:Direct actively supporting the club’s retail offerings to fans. The sponsorship underscores the company’s long-term commitment to Livingston FC, aligning with its role as a valued partner since its inception. Fans are encouraged to visit the club’s online shop and engage with the partnership’s broader impact on supporter engagement.