Livingston FC have secured a new match sponsorship deal with local business Kelly's Carpets for three fixtures this season. The partnership was reported this week by the club's official website, livingstonfc.co.uk.
Kelly's Carpets, which was established in 2012 and operates from Bathgate, will have its branding featured prominently at the Tony Macaroni Arena. This sponsorship supports the club as they compete in the William Hill Championship. Their campaign began with a league opener against Queen's Park and has also included a match against Stenhousemuir.
What does the sponsorship involve?
The deal sees Kelly's Carpets become the official match sponsor for three separate Livingston FC fixtures. This type of local business support is important for clubs operating outside the top flight. It provides financial backing that can be directed towards various areas of the football operation.
Fans can see the impact of such partnerships on matchdays at the Tony Macaroni Arena. The club's full schedule of upcoming games is available on our fixtures page.
Who are Kelly's Carpets?
Kelly's Carpets is a West Lothian business with deep roots in the community. Founded in 2012, the company has been based in Bathgate for over a decade. Their decision to sponsor Livingston FC aligns with a strategy of investing in local institutions and engaging with the fanbase.
This is not the first time the firm has been involved with the club, indicating a relationship that extends beyond a single transaction. Supporting the local team offers them visibility among a dedicated and passionate audience.
How does this fit into Livingston's season?
The sponsorship comes as Livingston FC build their campaign in the Scottish Championship. The league is highly competitive, and every source of revenue plays a part in building a squad capable of challenging. The club's current player roster and statistics can be viewed on our squad and stats pages.
Securing consistent local sponsorship is a positive sign of community engagement and commercial stability. It allows the club to plan with more certainty off the pitch. The deal with Kelly's Carpets is a practical example of this mutually beneficial relationship.
What are the next steps for the club?
Attention now turns to the next fixtures on the calendar. The sponsorship will be activated at the designated matches, with details to be confirmed by the club. In the meantime, the team continues its focus on performances in the William Hill Championship.
The latest league standings, which show Livingston's position following their early season matches, are always accessible on our standings page.
